Of the top 1,000 ad spenders on Facebook, only seven ceased buying ads following reports that Cambridge Analytica misused user data as it tried to influnce the 2016 presidential elections and the Brexit vote, according to an analysis performed by digital intelligence platform Pathmatics.
Two of the companies, AthenaHealth and Mojoness, said the halt in ad spend was unrelated to the Cambridge Analytica story reported in The New York Times earlier this month. The other five, UsedCars.com, Charity Water, SimpliSafe and Teecai did not respond to requests for comment.
"This is a Facebook problem, not a brand problem," says Josh von Scheiner, founder and creative director at social media agency VonShine Industries. "There's nothing right now that connects this controversy to how brands use Facebook."