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Time Out has launched a Chinese language edition of Time Out Hong Kong magazine in a bid to attract more local readers to the title.

The launch of the Chinese magazine follows the launch of a Chinese language website last year in an effort to engage with locals and Chinese-speaking visitors to the region.

It follows the relaunch of Time Out Hong Kong brand in September last year after the global publishing company bought back its license for the title in March.

The move is part of a strategy to increase the Time Out brand’s presence across Asia, according to Tim Webb, MD Asia of Time Out Digital.  

“Launching Time Out Hong Kong in traditional Chinese was a natural step to expand the Time Out brand in Asia and around the world, and our portfolio in Hong Kong enables both locals and visitors to make the most of this amazing city.

“The new title complements the existing digital platforms, social media and English language Time Out Hong Kong magazine and will offer our advertisers further opportunities to reach an engaged, experience-hungry audience, of which 95% go out and do something after engaging with Time Out,” said Webb.

Time Out Hong Kong’s Chinese language magazine will have a quarterly circulation of 150,000 copies and will be available from 10 April.