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These are challenging times to be a brand. A single tweet, ill-advised ad, product snafu or sexual misconduct allegation can throw a company into an unexpected chaos. And it isn't just the brands, but the executives behind them being taken to task.

On May 2 in Chicago, the Ad Age Survival Summit will bring together brands, marketers and PR experts to swap strategies for how to weather adversity.

We'll address the breakneck pace of the news cycle and how easily situations can escalate with a panel of executives from Nestl Waters, The Kraft Heinz Co. and Apco Worldwide.

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