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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: President Trump, ever attuned to TV ratings, reportedly called Roseanne Barr to congratulate her on a strong launch for her "Roseanne" reboot. Barr is a Trump supporter in real life, and so is her character. The New York Times says Trump phoned Barr, "enthralled by the 'huge' ratings 'Roseanne' had received." And actually, they were huge. As Anthony Crupi writes in Ad Age, they were "the sort of monster ratings that are almost impossible to come by in 2018." The premiere averaged 18.2 million viewers and a 5.1 in ABC's target demo, which works out to 6.57 million adults 18 to 49, according to preliminary Nielsen ratings. So what's fueling viewership? Nostalgia, politics, the fact that it's a rare TV show to look at blue-collar lives, or all of the above? Piers Morgan generated some discussion by tweeting that there's a "message there, methinks, for all the screaming Trump-hating liberals: not everyone in America thinks like you..."

The latest on Facebook

Having trouble keeping track of all the Facebook news spiraling out of its user privacy scandal? We've got you covered. Here's our "top 5 list" for the day:

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