Content discovery business Outbrain has inked a deal with video inventory platform Telaria (formerly Tremor Video) to bring the latter's video capabilities to Outbrain's network.
The exclusive deal will see Outbrain, which inks deals with publishers to bring readers recommended content from around the web, effectively launch its first sustained offering of outstream video ads.
Outbrain works with the likes of CNN, Mashable, the Wall Street Journal and more. The partnership means that Telaria will now be able to connect brands with some of these publishers' audiences.
The video formats, powered by Telaria's system, will appear above or below the 'grid' of content Outbrain displays underneath or adjacent to news articles and features.
According to Martech Today, site publishers can choose whether to enable video ads and which position the ads will appear in. The videos will be available in a number of lengths, from 30-seconds to 120-seconds, and will autoplay when readers scroll down the page. The autoplay will be mute unless users click on the video.
The partnership is launching in the US with plans to expand globally "in the near future".