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Moneysupermarket has agreed terms with rival communications comparison business Decision Technologies to purchase the company for £40m.

Offering comparison services for consumers and businesses via, Decision Tech currently provides back-end functionality for popular portals including

Moneysupermarket chief executive officer Mark Lewis said: “We said we would be working to take price comparison to users via sites they regularly visit on their mobiles, and Decision Tech’s B2B operation does just that.”

Michael Phillips, founder and chief executive officer of Decision Tech added: “We are looking forward to being part of a group that shares our values and will open new opportunities for us to launch new products to our B2B partners and build the profile of our trusted consumer brands.”

MoneySupermarket is currently making waves with a depiction of Hasbro's Action Man dancing in the desert.