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Walmart is pulling Cosmopolitan magazine from its checkout lanes, bowing to pressure from an activist group that sees the publication's racy covers as "sexploitation."

The world's largest retailer will now sell the Hearst Corp. publication just in its magazine aisle, spokesman Randy Hargrove said on Tuesday. The National Center on Sexual Exploitationa group with roots in fighting pornographysaid it had been working "behind the scenes" with the retailer for months on the decision, which is intended to make Walmart's checkout aisles "family-friendly."

"While this was primarily a business decision, the concerns raised were heard," Hargrove said in an email.

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