In good news, women account for nearly half of the top marketing roles at major companies, including in the banking and financial services sectors, where there are more women leaders than men, according to a new report from the Association of National Advertisers. But companies remain woefully behind when it comes to promoting people of color to top marketing jobs.
The ANA's first annual "CMO scorecard" tallies the makeup of CMO or CMO-equivalent roles at its 747 client-side members companies, which ranges from Apple to Verizon. The report found a gender breakdown of 45 percent female to 55 percent male. But only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.
That means that the leadership overseeing marketing budgets at the nation's largest and most influential companies is more white than the general population. Black people comprised 13.3 percent of the total U.S. population as of July 1, according to the U.S. Census Bureau. The general population is 17.8 percent Hispanic and 5.7 percent Asian.