Abbey Klaassen, 360i chief marketing officer, has been promoted to president of the agency's New York headquarters, the shop's largest office with some 550 employees, and major accounts like Pernod Ricard and Canon. She remains CMO.
The New York leadership position allows Klaassen to take on more responsibility for setting the strategic vision and overall direction of the agency with other executive leaders, as well as more executive sponsorship of accounts, she says. The specific accounts she'll oversee have not yet been determined.
The new post also allows CEO Hofstetter, Executive Chairman Bryan Wiener and U.S. President Jared Belsky to focus on high-level national and international efforts. Klaassen will continue to report to Hofstetter, and 360i Managing Director Patrick Affleck will keep leading the New York office's media product, people and accounts.