The National Basketball Association this afternoon will announce it has lined up the first presenting partner of the spring NBA Finals, inking YouTube TV to a multiyear deal. It includes in-game commercial spots, call-outs and the YouTube logo on the court and throughout participating arenas.
This marks the second high-end sports championship YouTube TV has aligned itself with, coming on the heels of its presenting sponsorship of the 2017 World Series. Now available in 94 markets, including each of the top 50 DMAs, YouTube TV reportedly has notched north of 300,000 subscribers since it first launched a year ago.
In hitching its wagon to the NBA Finals, YouTube TV is all but guaranteed to reach some of the year's biggest, most engaged live audiences. According to Nielsen live-plus-same-day data, the deciding Game 5 of the 2017 Warriors-Cavs series on ABC averaged 24.5 million viewers and a 13.5 household rating, making it the year's 23rd most-watched and highest-rated TV broadcast.