Welcome to The Drum Creative Works.
As always, this section is dedicated to showing the best creative work of the past week. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
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BBDO GITAM: BMW 'The world's first fully sustainable car catalogue'
• Advertising Agency: GITAM BBDO
• Chief Executive Officer: Ido Har Tov
• Head of creative: Danny Yaakobovitch
• VP Creative Director: Eran Nir
• Art Director: Daniele Vardi
• Copywriter: Michel Perry
• Print Producer: Nathan Darviany
• VP Production / Content: Gali Starkman
• Producer: Noy Kirilovsky
• VP-Group Account Head: Jonathan Regev
• Account Supervisor: Hagar Foigel
• Account Executives: Sharon Dahan
• VP Strategy: Guy Vingest
• Planning: : Sivan Ivash
• Production Company: Tifferet
• Director: Meir Warcell
• Post Production: Svetlana Putko, SoundTrack Studio
Heimat: HORNBACH 'Sweat It Out '
Production: Czar, Berlin
Director: Andreas Nilsson
Director of Photography: Lasse Frank
Art department: Peter Grant
Saatchi & Saatchi : Robinsons 'Start of the Week'
: Who Gives a Crap 'Treat Your TP Like a Billboard'
We treat our toilet paper rolls like mini billboards, which is why Who Gives A Crap has made the wrappers as pretty as possible and included its value proposition. Toilet paper is something people normally hide away. Instead, Who Gives A Crap has taken something utilitarian and made it beautiful, fun and shareable, with the aim of making people to feel good about the unboxing, unwrapping and the wiping experience.
The agency has worked with big name artists to release 'limited edition' toilet paper - it has become a much anticipated event for its current customers, as well as a huge driver to reach new audiences.
VCCP: MORE TH>N 'Defuse the Drama'
More Than insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, More Than’s new idents will feature during popular ITV dramas from March to December.
The new idents feature Mordenn, More Than’s cool and calm fictional founder, as he effortlessly defuses a series of dramatic moments with the line 'Drama? …No drama'. From a patient going into cardiac arrest, through to a couple’s public break-up and passengers fighting for survival after a plane crash, the idents feature a range of tense scenarios familiar to many TV dramas. The new idents, created by VCCP, launched on 18 March during The Durrells on ITV and the ITV Hub.
The campaign will continue throughout 2018, sponsoring top ITV dramas including Cold Feet and Vanity Fair.
Project name: ‘DEFUSE THE DRAMA’ IDENTS
Client: MORE TH>N
Creative Agency: VCCP
Executive Creative Director: Darren Bailes
Creative Director: Adam Thompson
Art Director: Jordan Down
Copywriter: Will Marsden
Agency producer: Pete Thornton
Account handling: Ben Wardle, Ben Boyles, Sophie Bowler
Planner: Andrew Perkins, Ben de Castella
Media Agency: Storylab / Vizeum
Production Company: Park Pictures
Director: Terri Timely
Producer: Amy Appletonsmith
Director of Photography: Chris Sabogal
Production Designer: Ben Ansell
Offline & Online: Art Jail NY
Sound: Andy Stewart @ Strings & Tins
TBWA\RAAD: Louvre Abu Dhabi 'Louvre Abu Dhabi Highway Gallery'
To convince local audiences/non-museum-goers that art and museums are far from outdated and boring, a new billboard campaign from TBWA\RAAD set out to prove that the Louvre Abu Dhabi isn't a traditional - or predictable - museum.
More than 12,000 people drive the Dubai-Abu Dhabi E11 highway every day, listening to their radios but without much to look at. For the campaign, the agency decided to use the highway and the radio to provide a surprising museum first-look.
The museum's top masterpieces were reproduced in giant frames and placed along the highway, and for each artwork, a special FM radio jammer powered by solar panels was installed. When drivers approached a billboard, the FM transmitter synchronized and intercepted their car radios, triggering the Louvre Abu Dhabi museum audio guide. Instantly, a story about the art piece would broadcast through their speakers.
TBWA\RAAD, Dubai, Chief Creative Officer
Fouad Abdel Malak
TBWA\RAAD, Dubai, Executive Creative Director
TBWA\RAAD, Dubai, Copywriter
TBWA\RAAD, Dubai, Art Director
TBWA\RAAD, Dubai, Associate Creative Director
TBWA\RAAD, Head of Client Service
TBWA\RAAD, Dubai, Account Director
TBWA\RAAD, Dubai, Account Executive
TBWA\RAAD, Dubai, Strategic Planning Director
TBWA\RAAD, Dubai, Head of Production
TBWA\RAAD, Dubai, Design Finalizer
TBWA\RAAD, Dubai, Motion Designer
Hazem Atieh / Ezzat Habra
TBWA\RAAD, Creative Services Managers
Rama International, Project Director
Rama International, Producer
Rama International, Director
Rama International, Director of Photography
Rama International, Editor
Rama International, Radio technical lead
Rama International, Road Safety
Rama International, Deployment lead
HERTZ Radio, Audio and Sound Design Specialist