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How's your week going?

If you happen to be Facebook CEO Mark Zuckerberg, the answer might just be "Terrible, leave me alone." As Angela Doland notes in this morning's Ad Age Wake-Up Call, disgust with Facebook in the wake of the Cambridge Analytica scandal has reached such a peak that WhatsApp co-founder Brian Acton, who sold his app to Facebook for $19 billion 2014, just joined the #deleteFacebook movement. And as The Daily Beast reports, "Zuckerberg declined to face his employees on Tuesday to explain the company's role in a widening international scandal over the 2016 election," staying away from an internal town hall "held to brief and reassure employees" about the Cambridge Analytica mess.

How the hell did we get here? Wired has an extended answer in its March cover story. The issue has been out for a few weeks (you have until next Monday, when copies of the April issue start to arrive, to grab a copy at the newsstand), but right now the cover image looks extra prescient, with its deeply evocative photo-illustration of the man who is suddenly the world's most embattled major CEO. The story, by Wired Editor-in-Chief Nicholas Thompson and Contributing Editor Fred Vogelstein, is headlined "Inside the Two Years That Shook Facebookand the World" (subhead: "How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all") and sets the stage for the social network's current drama.

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