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In a saturated sneaker market, San Francisco-based Allbirds opened two years ago with a new offeringa running shoe made of wooland quickly won fans with its innovation. Now the brand is pushing a new sneaker, made from eucalyptus fibers and called the Skipper, and a quirky brand campaign to go with it.

The marketing effort comes via Opinionated, the new Portland, Oregon-based agency helmed by advertising vet Mark Fitzloff and hired by Allbirds in November.

"It's a great opportunity for us to make sure everybody knew Allbirds not just as a wool shoe company but rather one committed to innovation with materials," says Julie Channing, VP of marketing at Allbirds.

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