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Mindshare has shaken up its leadership team that is overseeing the Asia Pacific, MENA and Africa markets.

The WPP agency announced that it has promoted Amrita Randhawa and Prasanth Kumar to chief executives for Asia Pacific and MENA/Africa respectively.

Randhawa was previously the CEO for Mindshare Greater China, while Prasanth oversaw South Asia as CEO. They will both work with Ashutosh Srivastava, the executive chairperson and CEO for Growth Markets at Mindshare, comprising of APAC, MENA, Africa & Russia/CIS.

In their new roles, they will focus on the agency’s products and ensuring that Mindshare adapts with clients’ needs first.

“We often say Mindshare has an Asian heart with our first office being in Taiwan. Asia is the star of our network and I take this responsibility with an incredible sense of humility. Sitting at the crossroads of data, content, technology and analytics, this is the time for the media agency,” said Randhawa.

“Working with the incredible leadership team we have in each of the APAC clusters especially in Himanshu, Katie and PK, our focus will be to ensure that Mindshare is ahead of the pack and charts the path for what is possible for media agencies today and tomorrow.”

“I am thrilled and excited to be working with the new markets - Middle East and Africa, as these markets along with India and South Asia are probably the fastest growing economies on the planet. I am very proud and confident of my team,” added Prasanth.