Chipotle Mexican Grill's next chief marketing officer is Chris Brandt, who, just like the company's new CEO, used to run marketing at Taco Bell.
Brandt starts his new role April 2, the struggling fast-casual chain said Tuesday. His appointment comes after Chief Marketing and Strategy Officer Mark Crumpacker resigned last week.
Brandt will report to Brian Niccol, who joined Chipotle as CEO on March 5 after serving as CEO at Taco Bell. It's a reunion: Brandt reported to Niccol when the two worked together at Taco Bell on the marketing behind hits including the Doritos Locos Tacos.