Publicis Groupe, the world's third-largest advertising company, lifted its outlook for growth on the conviction that it's the best placed to triumph over structural changes in the industry.
s"We believe that we are the only ones who have the right assets to succeed," Publicis Chief Executive Officer Arthur Sadoun said in an interview ahead of an investor presentation Tuesday in London. "We have a positioning that we think is the right one: be the market leader in marketing and business transformation."
Agencies are battling cutbacks by major advertisers like Unilever and the rise of consultants like Accenture and Deloitte, which are becoming experts in shifting businesses online. Investor concerns about the trends were fueled this month when WPP Plc, the largest ad group, lowered its long-term profit outlook, triggering sell-offs for peers including Publicis, Omnicom Group and Interpublic Group of Cos.