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Reddit has a huge audience but a lot of unrealized potentialit hopesto grow its ad business. Lately it's been raising its profile with ad agencies, whether that means showing up to events such as SXSW or rolling out actual new ad products.

CEO Steve Huffman founded the company with his friend and former roommate Alexis Ohanian. The company sees the fourth most traffic in the U.S., which is more than Amazon, according to Alexa, an analytics outfit (owned by Amazon) so the potential to grow its business is certainly there.

New mobile native ads will soon arrive, for example, letting brands create posts that look and act like those generated by users.

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