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Reddit is rolling out new mobile ads that will mimic the look and feel of the rest of the feed.

These are the first truly native ads for Reddit on mobile, according to the company, because they have the same features as unpaid posts such as the ability to vote and comment. On Reddit, people submit posts to thousands of niche communities and votes determine what rises to the top and what should fall to the wayside.

Sponsored posts were previously available on desktop, but extent to mobile starting Monday. Brands can turn off comments and the voting on the new mobile ads if they don't want to submit their paid posts to the full scrutiny of the Reddit crowd.

Continue reading at AdAge.com