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Ready, set, crack

Kraft Heinz has enlisted the help of Houston Texans teammates Deshaun Watson and Deandre Hopkins to hype Just Crack An Egg, its new breakfast-in-a-cup line. The NFL players' passing and catching skills are shown as they toss an egg in a kitchen and elsewhere. The product itself is barely seen in the spot, produced by Olson Engage, which lasts longer than it takes to prepare the product in the microwave.

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