Chipotle Mexican Grill says Chief Marketing and Strategy Officer Mark Crumpacker is leaving the beleaguered company effective March 15.
The departure, called a resignation in a filing with the U.S. Securities and Exchange Commission, comes after a tumultuous few years for both the company and Crumpacker. In 2016, as Chipotle was busy trying to recover from the foodborne illness issues that led to steep declines in its sales and stock price, Crumpacker was arrested on cocaine possession charges. The charges were dropped in January of this year. His resignation also comes not long after former Taco Bell CEO Brian Niccol came to Chipotle as its CEO on March 5.
Chipotle needs fresh ways to win back diners who have cut down on or eliminated visits to the chain and has ramped up advertising and giveaways in the years since its struggles began.