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Westfield London has recruited an all-star line-up to promote its expansion with James Corden, Nigella Lawson, Adwoa Aboah and Miss Piggy fronting its ‘Meet The New Neighbours’ push.

Collectively embodying the qualities of entertainment, food and fashion the quartet will appear in a film directed by Andreas Sjodin which draws attention to Westfield as a place where all of these qualities can be found under one roof.

The campaign will run above-the-line, on-site in addition to spanning digital and social channels to mark expansion of its retail, leisure and dining offer.

Muppets star Miss Piggy remarked: “They had moi at 'shopping'… but when I heard that Westfield London would be the largest shopping centre in Europe, I just knew I had to be there to mingle with my fabulous friends and fans… and do some serious shopping.”

A phased opening of the gargantuan mall will take place this spring and summer ahead of its full unveil on 30 October, coinciding with its 10th anniversary.