Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form.
The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 21.
Phelps: Natrol 'New York Times front page takeover'
TBWA\Chiat\Day: Principal Financial Group 'Renovation'
Elizabeth Brady, Chief Marketing Officer
Eva Sweet, Vice President - Global Center for Brand & Insights
Jason Hoyle, Vice President - Integrated Marketing & Customer Experience
Chris Bofinger, Senior Advertising Manager
Renato Fernandez, Chief Creative Officer
Jason Karley, Creative Director
Elizabeth Daniel, Copywriter
Blair Seward, Senior Art Director
Brian O’Rourke, Executive Director of Production
Guia Iacomin, Executive Producer
Garrison Askew, Producer
Jennifer Nottoli, Managing Director
Pamela Lloyd, Brand Director
Caitlin Miller, Brand Manager
Sharon Hsu, Brand Manager
Annie King, Associate Brand Manager
Robin Rossi, Director of Business Affairs
Neil Barrie, Chief Strategic Officer
Emma Popping, Brand Strategist
Maggie Bonner, Junior Planner
Director/Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Production: Anne Brobroff
Line Producer / EP: Caroline Kousidonis
editorial: EXILE edit
editor: Kirk Baxter
assistant editor: Zaldy Lopez
Senior Producer: Remy Foxx
Head of Production: Jennifer Locke
Executive Producer: CL Weaver
VFX Sup: Urs Furrer
Director of Production / Executive Producer: Kim Christensen
Executive Producer: Patrick Nugent
VFX Producer: Stacy Kessler-Aungst
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson
Executive Producer: Susie Boyajan
Mixer: Loren Silber
Assistant: Mark Nieto
CD/Partner: Kelly Bayette
Producer: KC Dossett
Composer: Houston Fry
TBD: Nokia 'Know Yourself'
The campaign’s black and white 30-second spot depicts five diverse individuals performing a variety of everyday activities as the voiceover echoes a ticking clock, reminding us that when we open our eyes in the morning, splash water on our face or go for a run, the Steel HR can monitor our constant movements to provide ongoing, valuable awareness of our health. The watch’s various tracking features, such as heart rate, calories burned, and sleep cycles, are complemented by the feeling of being up close and personal with each action through each step of the day.