Indian Premier League (IPL) team Royal Challengers Bangalore (RCB) announced Duraguard Cement as principal partner and back-of-jersey sponsor.
The RCB team, led by team India’s skipper, Virat Kohli, includes players like AB de Villiers, Chris Woakes, Brendon McCullum, Mooen Ali, Tim Southee and Parthiv Patel, among others will play its 11th IPL season which starts in April.
Madhumita Basu, chief of sales, marketing and innovation at Duraguard, said: "We are proud and delighted to be associated as principal partner with a dynamic and unique team like RCB. Their style of play is quite innovative and the squad is dynamic and charismatic with players like AB de Villiers, Yuzvendra Chahal, Umesh Yadav; not to mention skipper Virat Kohli.
"Their passion for the game coupled with a never-say-die attitude is appreciated universally; very similar to the promise inherent in Duraguard Cement, a technologically advanced product which contributes to the longevity and durability of any building structure. We salute the RCB sustainability approach of playing one game each season with a green jersey made of recycled plastic. Incidentally, Duraguard Cement is also available in Green bags.”
Amrit Thomas, chairman, RCB, said: "Duraguard Cement and RCB are a bold fit. Duraguard is an epitome of strength and durability, which are also characteristics that determine success in cricket and hence RCB is very happy with Duraguard as back of jersey partner.”