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Some 34 largely independent creative agencies have put their names to a Real Living Wage Pledge for the UK creative industry, intended to guarantee fair play and promote diversity.

Led by Creature and Wieden + Kennedy London with the support of the AAR, IPA and Oystercatchers, the salary promise extends to interns and those on work experience aged 18 and above, guaranteeing an hourly rate of remuneration set at £10.20 in the capital and £8.75 elsewhere.

This compares favourably to the £7.50 national mandatory minimum salary set by the government for full and part-time employees and is intended to remove barriers to entry among those who cannot rely on their own resources to get a foot in the door.

Dan Cullen-Shute, chief executive and co-founder of Creature, said: “Advertising, like so many industries, has a diversity problem - and, thankfully, there are a number of people working to fix that. In the past, we’d ask for relevant experience, and then too often not pay people when they’re trying to get it, which means the doors to our industry are shut to people who can’t afford to work for free.

“We’re enormously proud to be standing alongside a whole host of brilliant companies whose doors will now forever more be definitively open to everyone.”

Research conducted by the Sutton Trust found that 31% of graduates working as interns do so with zero pay, while servicing average monthly costs of £1,000 in London.

Previous proponents of the Living Wage include the likes of Ogilvy & Mather UK.

Agencies signed up to the Real Living Wage Pledge:

1492
18 Feet & Rising
Above & Beyond
AMV BBDO
AnalogFolk
Anomaly
BJL
The Corner
Creature
Droga5
Essence
Everything Different
Grey London
Integer
Isobel
Lucky Generals
MBA
McCann London
Mediacom
Mindshare
Momentum
Mother
MRM-Meteorite
MullenLowe London
Now
Saatchi & Saatchi
Sunshine
TBWA\London
Uncommon
VCCP
Wavemaker
WCRS
Wieden+Kennedy London
Y&R London