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Part of the charm of bowling or the horror, depending on who you ask is those red and black leather and rubber shoes with that distinctive sweat-and-varnish smell.

One bowling giant says it's high time for those puppies to get a refresh.

Bowlero Corp., which operates 300 bowling centers in North America, has called on alley cats to "redesign the iconic bowling shoe." Bowling shoe design enthusiasts must submit their designs by mid-April, then five finalists will participate in a fashion show (on actual bowling lanes though that does sound slippery). The company says it will eventually select a design to professionally produce and distribute to more than 75 locations.

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