Cadreon, the adtech specialist unit of IPG Mediabrands, has appointed Erica Schmidt as its global chief executive officer, a promotion that comes weeks ahead of her on-stage appearance at The Drum's Programmatic Punch in New York City on March 28.
Schmidt will report to Arun Kumar, IPG's global chief data and marketing technology officer, and is tasked with scaling the network's programmatic offering. Formerly, she occupied the role of Cadreon, executive vice president and managing director, North America, and prior to that was EMEA vice president of Dentsu Aegis Network's trading desk Amnet.
"Our network’s open-architecture enables us to go-to-market with a hybrid approach where programmatic can be integrated into every strategic brief, with clear purpose and objectives,” she added.
“This resonates with our agency partners and clients and is crucial to creating valuable, dynamic and long-lasting relationships between brands and consumers worldwide.”
Schmidt continued: “In an ever-evolving media landscape, it’s a privilege to build a culture in advertising technology where women can thrive. There has never been a more exciting time to change the way marketing works.”
Kumar concluded that Schmidt is a versatile leader who is perfectly positioned to drive the company into the future. “Over the last three years, we have partnered on diversifying Cadreon’s strategic capabilities and value proposition. I am thrilled for her to continue this endeavor on a global scale.”
Schmidt will be appearing at Programmatic Punch New York on March 28. Her fireside chat, ‘owning your data and knowledge’, will look at how IPG Mediabrands navigate walled gardens.
Tickets are available to purchase online, with the event taking place at Ogilvy & Mather, New York.