Monday, October 3, 2022
More

    Latest Posts

    Dos Equis Sidelines The Most Interesting Man in the World


    Another spot suggests that with a telescope "you can still see the six-pack Mexico's astronauts left on the moon." Several more ads will be rolled out during the year, including some that support the brand's sponsorship of the College Football Playoff.

    "It's so hard to give up on something you are so proud of and that worked for so long," says Dos Equis senior brand director Quinn Kilbury, noting that the Most Interesting Man "helped grow the brand from a very small regional brand to a bit of a national power." But "It became too much about him," he says. "We really wanted to make that shift from the most interesting man to the most interesting beer."

    He adds: "We didn't kill the man. So who knows, somewhere in the future maybe he comes back to play with us again, but not until we establish the brand on its own."

    Continue reading at AdAge.com

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.