In an unusual move during a time when marketers are trying to get more out of agencies for less, Ally Financial says it will provide all agencies in the final round of its creative, digital and media account review with a five-figure stipend.
The banking company sent out RFPs last week for all three disciplines, says Andrea Brimmer, Ally's chief marketing and PR officer. Avidan Strategies is running the reviews.
Incumbents Grey on the creative side and Spark Foundry for media and digital have been invited to pitch for the business. Representatives from Spark confirmed that the agency will look to defend the business, while Grey declined to comment.