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David Bloomfield and Barry Ritchie

Dab events, an advertising sales and sponsorship agency, has launched in Singapore. The agency is led by David Bloomfield (pictured left) as managing director and Barry Ritchie (pictured right) as sales director.

Bloomfield boasts over 20 years experience in publishing across both display and insert advertising, working as a commercial director in organisations PHAR Partnerships and Ink. His remit also covered markets such as Singapore, China, Philippines, Malaysia, Indonesia, Australia and Japan as well as Dubai and UAE.

Meanwhile, Ritchie was most recently regional sales director at PHAR Partnerships where he was tasked with sponsorship deals in the Asia Pacific region. He has also held roles at Ink where he drove digital partnership deals with airlines for key clients such as FOX TV, Jewel at Changi Airport, Air Asia, PAL and Jetstar, to name a few.

In a conversation with Marketing, Bloomfield said that the agency was started to serve bespoke and affordable offerings and opportunities to advertisers “seeking a new experience”.  Clients it is currently working with include Ringstar and Masters Football Asia, Green is the New Black, Imagine TV, LCO – Travel Door.

While it would initially concentrate on the local market, the company will also look to target its services globally depending on the type of work that clients require.

Along with advertising sales, the agency also offers a full service training and development division for company’s sales teams. This includes training from the basics of the sales and buying process, presentation skills, telephone sales, skills audits, staff appraisals and full personal development plans.

Bloomfield added that the company wants to change the way training packages are sold and to make it more affordable and accessible to all companies. This is regardless of the size of their sales force and the amount of training they require.

“We really do want to offer potential clients something different and bespoke. Years of experience have taught us that we need to personalise our relationships with clients, deliver results and drive revenues. To do that we need to know them inside out and they need to know us. It really is the personal touch with us and we intend to maximise that philosophy even when we grow,” Bloomfield added.