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Everything is not as it seems at the corner of Fourth and Congress.

Bravo Media took over a parking lot in Austin to promote the second season of its con-artist comedy "Imposters." Its installation provides free manicures and make-up touch-ups plus three sets to serve as backdrops for visitors' social-media pictures: a private jet, a yacht and an ice hotel.

Maria Laino DeLuca, senior VP of consumer and trade marketing at Bravo, says creating memorable interactions is key to finding new audiences.

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