Mike Allen, cofounder and executive editor at Axios, is perhaps best known for his "Top 10" newsletters sent out each morning and night. The man who helped put Politico on the map spoke with Ad Age about keeping stories short, banner ads, Facebook and political media.
Why it matters: Axios, which means "worthy" in Greek, has raised $30 million in funding by betting on brevity. The 14-month-old publication believes the current media system is broken, and says its style of journalism can make readers "smarter, faster." If Axios proves successful, similar sites might prop up.