Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.
Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online services and media. The Cupertino, California company aims to top $50 billion in annual services revenue by 2021, and a magazine subscription service would likely contribute to that.
Texture's magazine catalog includes Entertainment Weekly, Billboard, Vanity Fair, Vogue and Bloomberg Businessweek. The app is currently run by Next Issue Media LLC, owned by a group of publishers and other companies including Hearst Corp., Meredith Corp., News Corp. and Rogers Communications Inc. In 2014, private-equity firm KKR invested $50 million in the company.