Virgin Active Fitness Clubs has appointed Lion & Lion as its digital media agency in Singapore following a pitch held in November 2017 for a year.
The partnership sees support for both day-to-day support on the brand's digital operations, as well as several of its ongoing campaigns and projects. In addition, Lion & Lion will be responsible to grow the brand's online presence through both search ad social media.
According to Christian Mason, managing director, Virgin Active, South East Asia, Lion & Lion has continuously shown interest in working with the brand not just as a supplier, but also a partner to work towards a common outcome.
“It is a refreshing change to find an agency willing to be jointly responsible for the client’s business goals and objectives. We look forward to a strong working relationship across the year and achieving what we have set out to," Mason added.
“Virgin Active is a significant win. In the crowded fitness industry, we are thrilled to be part of Virgin Active’s exciting and ambitious plan to grow their business in Singapore,” Sumit Ramchandani, head of Southeast Asia, Lion & Lion said.