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Uncommon Creative Studio has added the World Wide Fund for Nature (WWF) to its client roster following its first competitive pitch.

The addition extends a winning streak that began with its earlier appointment by OVO Energy. It beat fellow London agencies Creature and Joint to the punch.

Tanya Steele, chief executive of WWF-UK, said: “WWF has an urgent and truly global mission for a planet where people and nature can thrive in harmony.  Uncommon’s response to our brief was brave and the team’s passion and determination to help WWF communicate its work was just what we were looking for in a creative partner.”

Natalie Graeme, Uncommon founder, added: “WWF and its mission resonates hugely with what Uncommon is all about. There has never been more need for the difference that WWF can make to the world, and we’re proud to partner them in this crucial moment.”

WWF operates in over 100 nations to deliver its mission of halting degradation of the natural environment, most recently campaigning for the removal of shark-fin related foods with Foodpanda. Its work strongly resonates with Uncommon's mission to build brands that people care about.