Sunday, September 25, 2022

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    The Silver Spoon Company appoints Ridgeway to launch a sweet new website

    The Silver Spoon Company has been working with independent digital agency Ridgeway to redesign and develop its Silver Spoon Sugar website, which launched in February 2018.

    The new brand website is a place for users to explore the variety of sweetening products, how they can be used, and discover more about the Silver Spoon brand. 

    Being a key sugar and sweetener supplier in the UK, Ridgeway's brief involved achieving a visual website which captures the essence of its brand and showcases the range of sweetening choices that Silver Spoon offers. To accomplish this, the agency used high quality imagery and aimed to create seamless user journeys.

    Amy Gingell, Silver Spoon’s senior marketing manager said: “The Ridgeway team have been fantastic to work with from the start; they instantly understood what we wanted to achieve and have translated our brand personality perfectly through a website we can be proud of.”

    Ridgeway’s managing director, Simon Cole said: “We are proud to be working with such a great brand and look forward to a long-term partnership with them”. 

    Digital agency Ridgeway partners with global brands including HMVTwinings, and The De Beers Group.

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