Arnold Worldwide is appointing Fred Saldanha as executive creative director, as one of its first new creative hires for Arnold under chief creative officer Icaro Doria who joined last August. Most recently, Saldanha served as executive creative director at Huge, where he led the agency's Detroit office. His latest project was a Super Bowl commercial and a follow-up campaign for Rocket Mortgage. Saldanha also spearheaded the team that won the Anheuser-Busch business. Previously, he held various international positions, including chief creative officer at Brazil's largest digital agency, AgnciaClick Isobar, overseeing its three offices in the country, and then the Americas region from New York. Prior to that, he served as executive creative director at Ogilvy Brazil, and earlier in his career, he worked at Wieden & Kennedy London and Grey Lisbon. Saldanha, who will now be based in Boston, has been awarded 38 Cannes Lions throughout his career.
EVB is appointing John Reid in the newly-created position of chief creative officer. Reid has spent the past two decades at agencies including Butler Shine Stern & Partners, Crispin, Porter + Bogusky, Cramer-Krasselt and others, working on brands such as Yelp, Google, Apple, Volkswagen, Burger King, Domino's, American Express, Miller High Life and more,.