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Porsche has kicked off its 70-year anniversary celebrations by releasing a special trailer during a movie screening in a cinema in Asia Pacific.

The trailer, titled ‘The Gift of Time’, was aired for the first time on 22 February, which is also known as ‘renri’ or or ‘people’s birthday’ during the 15 days of Chinese New Year, in a cinema in Singapore.

After cinema-goers watched the trailer, which showcases Porsche’s achievements the last 70 years, a message appeared, encouraging them to send either a message, an emoji or a selfie to someone special.

The purpose of this, according to Porsche, was to give the audience 70 seconds of airtime to connect with family and friends, and highlight how precious time can be their daily lives.

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