Google, which recently announced a multiyear sponsorship deal making it "The Official Cloud of the NCAA," has begun the first ad campaign for its cloud computing product with commercials in March Madness coverage.
Google Cloud already serves powerhouse companies such as Apple, Snapchat, Spotify and Coca-Cola, but it's hoping to expand by taking complex topics such as cloud computing, machine learning and artificial intelligence and make them relatable to a wider audience.
Questions such as "Do players dunk more if they have 50,000 followers?" and "Are math majors better at analyzing the court?" are featured in two 30-second spots created by San Francisco-based agency Eleven, says Alison Wagonfeld, VP of marketing at Google Cloud.