A native content marketing platform called Dianomi has taken a £6.3m investment of patient capital investment from The Business Growth Fund (BGF).
The investment will support Dianomi's growth and expansion plans internationally in North America, Germany and the APAC region and increase its sales and data analyst teams.
It further aims to build on its expertise in providing monetisation solution for publishers’ editorial content and data-driven distribution for advertisers.
As part of the deal, Dianomi has appointed Mike Kelly, CEO of KNV, as non-executive chair
Rupert Hodson co-founder and CEO said: "The investment from BGF will help us address the growing demand for Dianomi's current products and new products and help us to expand in new markets.”
Matt Singh, an investor at BGF said: “Dianomi’s platform has significant relevance in the current digital climate. Its proposition – helping companies build trust and audience engagement whilst safeguarding brand value – has resonated with major organisations. There is huge potential to build on this over the longer-term.
“Rupert, Raphael and Cabell have put in place a highly scalable model, which is well placed to deliver further value as the company expands internationally.”