PT Simba Indosnacks Makmur (Simba) has appointed The Thinking Machine Asia (TTM) as its digital agency following a pitch in December 2017. The appointment is held for a period of 12 months and will see TTM undetaking responsibilities to build a social media presence for the brand, and launch Simba Choco Chips and Cereal Bars.
In addition, TTM will be responsible for handling digital and social media marketing duties, as well as working on the brand's digital presence through strategic insights to engage the brand's Millenial consumers. In a statement to Marketing, this is the first time Simba is actively building its digital presence in Indonesia. Moving forward, it will focus on engaging its target audience through various social media platforms.
According to Stefanus A. Hadiwidjaja (pictured), CEO, PT Simba Indosnack Makmur, digital as a medium has become increasingly important for the brand, given the changing media consumption pattern of its core target consumers.
"Our partnership with TTM on the digital space is a strategic one since we wanted to have a new yet synergistic approach in our communication. TTM’s innovative thinking along with a blend of young and experienced talent really enticed us,” Hadiwidjaja added.
"The team has come up with some extraordinary ideas and we look forward to implement them and create great digital conversations around the brand," Lita Natanagara, general manager, The Thinking Machine Asia said.