Facebook has reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.
It's the first time a major U.S. league has agreed to show regular season games exclusively on Facebook, which has been building a portfolio of live sports. MLB owners unanimously approved the move, the league said. Neither MLB nor Facebook disclosed the financial terms.
"Much like the migration of sports from broadcast to cable, you're reaching these milestones where the combination of the financial incentive and the audience allow you to make the next great leap," said Lee Berke, an industry consultant. "This is part of the next great leap."