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While Alexa is no doubt a really cool devise, it is freaking out many consumers with its random, unprompted laugh. (Bride of Chucky anyone?)

According to multiple media reports, the laugh occurs when nobody is using the device, and is neither in response to a request to turn on or off the lights.

Yep, CREEPY. Since then, Amazon said it is working to fix it, adding that the voice assistant can mistakenly hear the command "Alexa, laugh". As such, it is changing, the command to "Alexa, can you laugh?" and disabling the phrase "Alexa, laugh". The company will also change the device's response to "Sure, I can laugh" followed by laughter.

No doubt, artificial intelligence (AI) has been all the rage in the recent years, with some debating whether AI will eventually replace humans in certain roles.

Last year, Facebook shut down its robots after they invented their own language, with media reports claiming that the company was worried AI could eventually be intelligent enough to become a threat to humans, instead of the harmless neural networks they are today.

While the world raves about AI, Tesla's CEO Elon Musk is wary about it. In 2017, he warned that technology poses a “fundamental risk to the existence of human civilisation” and has to be regulated. Maybe Musk is right?

(Read also: Advertising on Alexa: How can brands ensure presence on voice assistants?)