Celebrities Parvathy T K, Shipra Khanna, Swara Bhaskar, Radhika Apte are talking about the difficulties women face in the Indian society and encouraging women to breakthrough those difficulties in Levi's International Women's Day campaign.
The latest spot, which is the third edition of the brand's campaign #IShapeMyWorld, begins with Parvathy TK speaking about how, despite resistance, she aims to continue to question misogyny through her films to close the gender gap.
Radhika Apte is further urging women to constantly evolve themselves in order to find out who they are.
Meeta Bharvani, director marketing, Levi’s India said: “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds.
"Our objective is to drive compelling stories crafting a narrative that celebrates ‘her’ choices that ultimately shape her world, in the spirit of authenticity, originality, and purposefulness that is inherent to the Levi’s brand.”
: Levi Strauss & Co 'IShapeMyWorld'