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President Donald Trump's metal tariff proposal has roused an unexpected foe: the maker of Jack Daniel's.

Brown-Forman Corp., which makes the iconic Tennessee whiskey, won't feel much of a direct impact from the levies -- its biggest drinks are packaged in glass, not cans. But American whiskey was drawn into the fire when the European Union announced it would retaliate with tit-for-tat tariffs on American goods, including bourbon, denim and motorcycles.

That's led Brown-Forman to strongly oppose the tariffs, CEO Paul Varga said in a call with analysts on Wednesday.

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