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    International Women's Day creative round up: the best work from brands in India

    International Women's Day (8 March) celebrates women and their achievement globally. It also gives brands a chance to showcase their creativity. 

    In India, gender equality is a discussion very much in the zeitgeist. As one of the world's fastest growing countries, India is changing rapidly and brands are using their marketing to show customers what they believe in.

    Lowe Lintas: Tanishq 'My Solitaires'

    Agency: Lowe Lintas
    Client: Tanishq
    Date: March 2018
    Indian jewelry brand Tanishq is encouraging women to embrace their dreams by breaking stereotypes, and challenging societal norms in My Solitaire campaign. The film, conceptualized and developed by Lowe Lintas, tells the story of a woman, who despite being a successful CEO decides to change direction in her life by enrolling herself in college to pursue her dream of completing a college degree. 
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    Tags: India
     
     
     
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    Mirum India: Franklin Templeton '#InvestForProgress'

    Agency: Mirum India
    Client: Franklin Templeton
    Date: March 2018
    Franklin Templeton Investments in its campaign for Women's Day has launched a video titled ‘Invest for Progress' which seeks to encourage and educate women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.
    ‘Invest for Progress' tells a story of an ambitious and independent girl whose grandfather teaches her that in life, she shouldn’t just learn to earn, she should learn to invest. 
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    Tags: India
     
     
     
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    Under 25: FreshMenu '#SheSpeaks'

    Agency: Under 25
    Client: FreshMenu
    Date: March 2018
    Indian online food delivery brand FreshMenu launched #SheSpeaks – a performance art project that hopes to celebrate the voices of women. The campaign brings together artistes from different performance styles.
    Credits:
     
    Tags: India
     
     
     
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