IAB Europe has outlined its framework for implementing GDPR and is inviting publishers, technology vendors, agencies and advertisers to help define the shape the regulation takes upon its release in April.
The advertising body has invited multiple industries and the public to comment on its GDPR Transparency and Consent Framework before its release in April.
The framework looks to support companies in adhering to GDPR by defining the dos and do nots of handling consumer data across mobile and desktop platforms – in particular their use in advertising campaigns.
The framework looks to develop systems that enable companies and consumers to have greater control over the parties who access and process the personal data of consumers in the EU. Those interested have until 8 April to provide feedback on the framework.
IAB Europe said: “Without the Framework consumers will see less relevant online messages from brands, and brands will see less engagement from consumers. The resulting loss in advertising revenue would impact jobs within the publishing and digital advertising industries, and millions more in related sectors.”
The efforts look to increase the transparency around the data supply chain and give EU consumers more control of their digital footprint.