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Uber has released a film that aims to shine a light on its female drivers  ahead of International Women’s Day (IWD).

The campaign, titled #DrivenWomen, was developed by Uber’s in-house creative team (CreativeX) in collaboration with Freeflow Productions and frame by frame pictures.

It brings together women who have joined Uber as a way to earn an income while also balancing other responsibilities, such as family, work, and education.

“The film is aligned with this year’s International Women’s Day global theme, #PressforProgress,” said Eshan Ponnadurai, director of brand and strategy Asia Pacific at Uber.

“We are delighted to showcase this film, which features our female driver-partners who challenge the status quo by driving with Uber. It’s about starting a conversation around how women are empowering themselves.”

The campaign will be live across key Uber markets in Asia, including  Singapore, Malaysia, Thailand, Philippines, Vietnam, Hong Kong and Taiwan.

: Uber '#DrivenWomen'

Agency:
Client: Uber
Date: March 2018
To celebrate International Women’s Day (IWD), Uber launches a campaign film celebrating the real stories of female drivers who shatter stereotypes as they go beyond bringing hundreds of thousands of riders to their destination everyday.
Titled #DrivenWomen, the film brings together women who have joined Uber as a way to earn an income while also balancing other responsibilities, such as family, work, and education.
According to the latest global study conducted by the International Finance Corporation, 74% of female driver-partners cited flexibility as the key reason they drive for Uber.
The campaign film was developed by Uber’s in-house creative team (CreativeX) in collaboration with award-winning studios Freeflow Productions and frame by frame pictures. It goes live on Uber channels across Singapore, Malaysia, Thailand, Philippines, Vietnam, Hong Kong and Taiwan starting today, 6 March 2018.
Credits:
 
 
Director : Peggy goh / Freeflow Productions
BTS Director : Kevin Yang / frame by frame Production : frame by frame Lead
Producers : Gabriel Li & Kwek Chunyi / frame by frame pictures
Post Production : Vividthree
Productions Original Music Composition : Nic Manders - Smoke music production New Zealand
Audio Post Production : Songtzu Singapore
Tags: Singapore
 
 
 
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