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Today (March 6) is National Oreo Day, according to Mondelez, and to celebrate, the cookie brand is teaming up with former NBA star Shaquille O'Neal, who also happens to be celebrating a birthday the same day.

For National Oreo Day, Shaq and Oreo are giving away one million Oreo Chocolate Candy Bars for free. The social campaign is calling for one million people to visit OreoBirthdayGiveaway.com and sign up to get a free candy bar. 

The promotion features videos of O'Neal in his house surrounded by so many Oreo candy bars, he can barely move. The clips, created by 360i, show Shaq doing everything he can, including cold calling from the phonebook, to giveaway all one million bars. The affable Hall of Famer even loses his phone and finds out his grand piano is filled with the bars, which is why he needs to give them all away.

The first million who visit the site will get a free Oreo Chocolate Candy Bar. Shaq is even hustling bars on the ground during his birthday, performing a “Random Act of Shaqness” by opening a one-day-only Snack Shaq to give out the free candy bars to local fans at Atlantic Station in Atlanta.  

360i: Oreo 'Oreo Birthday Giveaway'

Agency: 360i
Client: Oreo
Date: March 2018
For National Oreo Day, Shaq and Oreo are giving away one million Oreo Chocolate Candy Bars for free. The social campaign is calling for one million people to visit OreoBirthdayGiveaway.com and sign up to get a free candy bar. 
The promotion features videos of O'Neal in his house surrounded by so many Oreo candy bars, he can barely move. The clips, created by 360i, show Shaq doing everything he can, including cold calling from the phonebook, to giveaway all one million bars. The affable Hall of Famer even loses his phone and finds out his grand piano is filled with the bars, which is why he needs to give them all away.
The first million who visit the site will get a free Oreo Chocolate Candy Bar. Shaq is even hustling bars on the ground during his birthday, performing a “Random Act of Shaqness” by opening a one-day-only Snack Shaq to give out the free candy bars to local fans at Atlantic Station in Atlanta.  
Credits:
 
 
Client: Oreo
Brand Team: Sam Greenwood, Senior Director Equity and Innovation, Oreo Chocolate
Sally Barton, Senior Brand Manager, Oreo Chocolate
 
360i: Lead creative agency
Menno Kluin, CCO
Sam Shepherd, ECD
Frank Cartagena, ECD
Dan Jordan, Creative Director
Mitchell Ratchik, Creative Director
Genevieve Gonzalez, Copywriter
Anthoni Rodriguez, Art Director
Ryan Klaus, Brand Design Lead
Carly Salaman, Executive Producer
Andrew Zinker, Director Business Affairs
Rayna Lucier, Senior Project Manager
Marianne Pizzi, SVP, Group Account Director
Lauren Fuller, Account Director
Kaine Cahill, Senior Account Manager
Bruno Cunha, VP, Strategy Director
Meryl Swiatek, Strategy Director
Marjorie Figueroa, Strategist
Dylan Sites, Social Marketing Strategist
 
Production Company: O-Positive
Jonathan Klein – Director
Ralph Laucella – Ex Producer
Marc Grill – Ex Producer
Jason Reda – Producer
Zachary Geller – Director of Photography
Editorial- Beast
Merritt Duff-Editor
John Resner-Editor
Benjamin Algar- Assistant Editor
Erich Netherton-Sound Design and Mixer
Melissa Lubin –Executive Producer
Jennifer Gothard-Senior Producer
 
Tags: United States
 
 
 
 
 
 
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