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Bumble, a social network company best known for a dating app where women make the first move, will place its logo on the uniform of the Los Angeles Clippers basketball team.

Bumble will pay about $20 million over three years, according to a person familiar with the deal who asked not to be identified because the terms are private. It's part of a broader agreement between the company and Steve Ballmer's NBA franchise.

Bumble founder Whitney Wolfe Herd said she was drawn to the NBA's global footprint and, more importantly, the team's commitment to gender diversity. The Clippers have the largest female leadership team in the NBA under President of Business Operations Gillian Zucker. This is the first year the league has allowed ads on players' uniforms, and so far teams have sold sponsorships from around $5 million to $20 million a year.

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