The channel went online two years ago where it could have easily faded from sight, the BBC insisted at the time that the cost-saving measure also helped place the channel where it primary audience were viewing TV, online. Additionally, it relaunched with a new identity in 2017.
The new editorial pillar is an exciting moment for the broadcaster and the production community, said Damian Kavanagh, controller of BBC Three. “We have received extra investment in recognition of the great work we have been doing since moving online and we have ambitious plans for the next stage of our journey.
“Our aim is to bring a new spirit to our content which celebrates young people and their passions by commissioning new, innovative, contemporary takes on fact-ent, formats and entertainment which will unite and inspire our young audience.”
Upon its online launch in 2016, BBC Three content adhered to one of the following editorial pillars, 'Make Me Laugh' and 'Make Me Think' – this brought to life shows like Fleabag, Murdered By My Father, People Just Do Nothing, Murder in Successville, American High School and Sex, Drugs and Murder: Life in the Red Light Zone.
The cash influx will support as new pillar of content for young people.
Charlotte Moore, director of BBC Content, added: "We are reinventing the BBC for a new generation and BBC Three's role in that is more important than ever. I'm really proud of what Damian and the team have achieved over the last two years and this extra investment is a clear signal of our commitment to entertaining young audiences into the future."